East Imperial has developed and wholly owns Gin Jubilee, its proprietory marketing platform. This annual celebration of all things gin brings together some of the world’s finest gins, the region’s best bars and bartenders and is attended by thousands of gin novices and aficionados. 

The culmination of the East Imperial Gin Jubilee sees the crowning of one bar and one bartender with the Silver Tankard for each participating city’s “Best Gin & Tonic”.

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